Monday, May 9, 2016

Notes on Qualitative vs Quantitative Research

Quantitative Research
  • Ask specific questions
  • Collects data from participants
  • Analyzes numbers using statistics
  • Conducts the inquiry in unbiased, objective manner
Qualitative Research
  • Ask broad, general questions
  • Collecting data consisting largely of text (anything that has a message)
  • Descriptions and analysis of text for themes
  • Conduct inquiry in subjective, biased manner
Analyzing and Interpretating Data
Quantitative Research
  • Data analysis tends to consist of statistical analysis
  • Describibng trends, comparing group differences, relating variables
  • Interpretation tends to consist of comparing results with prior predictions and past research
Qualitative Research
  • Text analysis
  • A description of themes
  • Stating the larger meaning of findings

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